Bachelor of Science in Business Administration - Marketing (Optional Co-op)

A major in marketing teaches students how to manage an organization’s core value-delivery process by mastering the functions needed to create, communicate and deliver value to customers. Graduates may work for marketing agencies, the media or with a corporation's internal marketing unit. Almost a third of the United States. work force is employed in a field related to marketing. College graduates combining a marketing specialty with broadly developed management skills find particularly strong career opportunities available.

Marketing majors receive a strong general education that includes accounting, economics, corporate finance, production management, business communications, and management information systems. Students can also receive more specialized instruction in areas like advertising management, marketing research, customer service, price analysis, product management, sales and sales management, and retail management. Marketing personnel require excellent interpersonal skills, computer skills, and a creative and innovative spirit.