1-Semester Pathway - Foundation Pathway in Business Management - Continue to Bachelor of Science (Honours) - Business Management - Marketing

Program Description

Management is about making decisions and getting the most from people at every level in all types of organizations. Business Management and Economics at Swansea provides a number of core subjects, plus a number of specialisms or a number of specialist subjects, creating an academically rewarding educational experience that provides an excellent foundation for a broad range of careers.

Ideal if students have a dedicated interest in marketing, sales and consumer behaviour, this pathway concentrates on the interaction between customers and businesses in the global marketplace. Students can study specialist marketing topics such as consumer behaviour, marketing communications, marketing research, marketing metrics and global marketing. The BSc Business Management degree at Swansea University is the most established programme within the School of Management, known for producing highly skilled and commercial thinking business managers. As well as specialising in marketing, this Business Management course will equip students with essential modern expertise in entrepreneurship, management consulting, operations management, finance, accountancy, strategy and human resources.

Business Management (Marketing) at Swansea is a flexible degree giving students the chance to study abroad for a year or work in industry for a year. This can give them a real competitive advantage and broaden their horizons when it comes to finding employment. Whether students' target is Deloitte, PwC, IBM or McKinsey & Company, this degree makes them a strong management consultant candidate for any potential employer. Their next step could lie in any of these roles: Management Consultant, Financial Advisor, Analyst or Researcher, HR Business Partner, and Business Development Manager.