Bachelor of Business Administration (3506) (089562G)

The Bachelor of Business Administration program delivers a comprehensive and relevant curriculum that reflects the opportunities presented in an era of rapid technological change and unprecedented globalization. Students have the chance to gain the expertise, knowledge and skills required in the businesses of today in order to prepare for the businesses of tomorrow.

This degree program is designed for those who are seeking a broad overview of the business world, rather than specializing in a particular business discipline. The program covers a wide spectrum of disciplines such as marketing, management, public relations and human resources – a sound foundation for a career in business management and administration.

Compulsory areas of study include consumer behavior, economics, business information technology, strategic management, innovation and entrepreneurship and public relations. In addition to eight business foundation courses and five compulsory courses, students are free to choose seven electives – these range from events management to the psychology of work. Graduates pursue many future careers. Banking, the private sector, government administration, advertising, public unities, management consultancies, energy companies, trade unions, accountancy firms and investment brokers are just a few of many possibilities.