Post-Baccalaureate Diploma - Marketing

The Marketing post-baccalaureate is a challenging program that prepares students to assume many of the most important positions in business. Marketers, as they like to call themselves, are a company's creative force. Focusing on the marketing mix or four Ps of product, price, promotion, and place, they devise potentially profitable new product or service ideas that meet the needs of specific target markets, and then develop and execute the detailed plans needed for their implementation. Other employees in accounting, finance, or human resource management simply assist marketing professionals in this primary task and depend on them to generate the revenues needed for survival.

This program will be of interest to students who have a non-business degree and want to return to university for one or two years to acquire a specialty in a functional area of business. Students with a first degree in business, but who want to change their area of focus, may complete a post-baccalaureate diploma as well.