Bachelor of Fashion Marketing and Enterprise (108076E)

A Bachelor of Fashion Marketing and Enterprise prepares students to be next-generation leaders in the fashion industry. Co-developed with industry, this degree provides the theoretical and practical skills required for a variety of fashion roles, including enterprise management, product management, marketing, production, merchandising and distribution.

This course teaches students how to create, market and manage commercial fashion enterprises in an ever-changing landscape. They will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices. Elective options allow them to further develop their skills in sales and negotiation as well as entrepreneurial finance. Throughout the course, students will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing them to launch or manage a fashion enterprise of their own.