Bachelor of Business (Event Management) (090278B)

The Bachelor of Business (Event Management) delivers key information on marketing and public relations, event policy, business strategy, logistics and risk, consumer behavior, applied finance and business law. Covering everything required for the planning and running of events at different scales, an event management degree also provides opportunities for industry specialisation in hospitality, tourism, marketing, public relations and advertising.

This course will help students learn how to bring events to life. They will learn how to come up with creative themes and formats, and manage clients to ensure their expectation for an event is met. Students will gain a thorough understanding of the legal, marketing, financial and strategic concepts in event management. They will also gain practical industry skills in project, strategic and event management and have the option to specialize in hospitality, tourism, marketing, public relations and advertising.