Bachelor of Business (Entrepreneurship) (095229D)

A Bachelor of Business in Entrepreneurship equips students with the wide variety of skills needed to start a business venture. It delivers key knowledge on communications, marketing, customer experience, management and ethics in business. This course helps them develop the mindset of a business entrepreneur, so they are prepared to create their own successful start-up or enterprise.

This course will develop students' understanding of the principles of innovation and how to apply them to solve the diverse entrepreneurial challenges that come with new ventures as well as established organizations. They will acquire the skills to recognize market trends, analyze potential business opportunities, negotiate contracts, obtain funding, and apply lean principles in development of a business concept and business plan. This course strengthens their entrepreneurial mindset with creativity, innovation, and research and analytical capabilities.