Bachelor of Business Administration - Marketing and Consumer Culture (RD)

With specialized expertise in marketing, students can play a significant role in helping businesses – new and old, big and small – thrive as products and services continuously enter the marketplace. This specialization equips students with the knowledge and understanding to effectively reach their future customers. Students will learn techniques and best practices in consumer behaviour and decision making, leverage digital platforms to spread their message, and master social media for enterprises – all to successfully reach and build relationships with their target audience.