Bachelor of Business Administration - Marketing
22500 University Drive, Langley, Canada
4203
Last updated: 24/02/2025
About Bachelor of Business Administration - Marketing
TWU's business programs have all the resources students need to discover their potential and get the most out of their degree. If students take advantage of what TWU school has to offer, students will graduate with the knowledge, skills and confidence to build a successful career as an in-demand business professional.
Marketing blends research, insight, strategy, creativity, design, and communications to represent and promote a business or organization. It is essential to an organization’s identity, growth, and success. The marketing specialization will prepare students for various roles in a marketing department that values teamwork, collaboration, and good business ethics. This program teaches students the essentials of marketing research, product line management, media strategy development, digital marketing, and more.
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