Bachelor of Arts (Honours) - Sports Media and Communications - Accelerated

From advertisements to political messages, marketing schemes to cultural critiques and scholarship, every day, we produce and consume hundreds – sometimes thousands – of messages. Together these messages influence people's understanding of themselves and relationships with others. In a world dominated by filter bubbles and echo chambers, it is now more important than ever to understand how the media works and how it can influence humans.

The world’s leading sports brands and teams need creative professionals to communicate their key messages through digital media. This course will give students the key skills and practical expertise to plan, create and reflect on digital communications that are the lifeblood of contemporary society.

Dedicated to the study of the professional communication industries, students will learn how to analyze and produce engaging content to fulfil a specific purpose.