Master of Arts - Design, Innovation and Brand Management

The MA Design, Innovation & Brand Management course provides students with the opportunity to study a combined curriculum that significantly enhances their skillset, preparing them to become leading brand, design, and innovation managers.

The course encourages students to consider the value of branding in today's competitive global environment, where organizations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important. The course aims to help future leaders develop unique products and fresh campaign strategies.

A crucial aspect of successful brand development is understanding its relationship with innovation. Traditionally, branding has been associated with logos, advertising, and manipulation, while innovation has been seen as a more process-oriented development. The MA course at UCA addresses all aspects of product design, brand management, and the foundational factors of innovation.

The course covers each key component and teaches students how to successfully run them, while also addressing their own professional and personal development as leaders. For the course, branding is about delivering a rewarding experience to customers, while innovation is an organizational effort aimed at differentiating a company through original value creation. Although they are interconnected, each is individually defined.

As students on this course, they will benefit from collaborating with students from other postgraduate courses at UCA Epsom. This collaboration helps them better understand the range of products available in today's market, their similarities, strengths, and weaknesses. Above all, it helps them develop and deliver customer-centric products and experiences.