Master of Science - Global Marketing and Communications

The MSc Global Marketing & Communications course is taught within UCA's Business School for the Creative Industries. It offers students the opportunity to gain a deeper understanding of the sector and explore their own personal interests within it. By selecting a specialism from eight industry options, including Cosmetics and Beauty, Fashion, Fine Art, Games, Global Media, Lifestyle Goods, Luxury Goods and Services, or the Music industry, students can enhance their knowledge and skills in their chosen area.

Throughout the course, students will develop lifelong professional skills that align with their career aspirations. They will engage in creative advertising and marketing practice, investigating innovative ideas and finding practical solutions to industry-related challenges. With the guidance of experienced teaching professionals and collaboration with fellow students, including those in the Creative Business and Media postgraduate programs, students will have a rich learning experience.

As students progress, they will focus on a final project that is tailored to their specific area of interest within the creative industries. Upon completion of the course, students will receive an internationally recognized qualification, opening doors to high-level opportunities in marketing, public relations, and advertising industries.

The Business School at UCA ensures that all courses are taught with a global perspective, equipping graduates with the necessary skills to pursue creative business careers worldwide. The teaching programs are project-based, combining knowledge from both business and the creative industries to produce well-rounded, highly employable graduates with esteemed qualifications.