Bachelor of Arts - Communication - Exploratory
About Bachelor of Arts - Communication - Exploratory
Communication is the process of conveying information. In today's world, there are a variety of mediums to do just that, including radio, television, publications, the internet and social media.
The School of Communication houses a comprehensive program that leads to varied careers in the communication field. The flexible programs offer the diversity to gain advanced communication skills and meet the needs of the 21st century workplace.
Graduates may select from three concentrations under the Bachelor of Arts in Communication degree:
- Media Studies prepares students for careers in video production, radio/TV and journalism. They study the business models of the media industries along with media law and theory. They acquire practical skills in writing for different media platforms and video production.
- Public Relations prepares them for corporate or nonprofit workforces. Students develop important skills – writing, creating strategies, building tactics and objectives, and evaluating public relations cases. These skills will serve them throughout their lives and careers.
- Strategic and Organization Communication equips them with the knowledge and skills needed to develop, evaluate and critique organizational, interpersonal and public messages. Courses in this area prepare students to communicate effectively in relationships, workplaces and the broader democratic context.
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