Master of Science - Marketing  Logo

Master of Science - Marketing

University of Arizona

Tucson, Tucson, USA

102861

Last updated: 28/11/2024
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About Master of Science - Marketing

The primary goal of the program is to provide students with a comprehensive foundation of the principles and practices of marketing and its role in developing and implementing successful business and marketing strategies.  The marketing-focused curriculum, offered by renowned and world-class Marketing Department Faculty, provides students with both conceptual frameworks as well as analytical tools to formulate and identify business and marketing problems and opportunities, understand customers and incorporate customer insights to make informed marketing decisions, and design effective marketing plans to improve business performance.

Students graduating from the program are expected to have deep conceptual and analytical skills valued in a wide variety of industry sectors, both nationally and internationally.  Recent graduates have obtained placements in companies such as Accenture, Amazon, Disney, Hexagon Mining, Magna International, NBCUniversal, Raytheon, Sunquest, Uhaul, Target, and Wal-Mart. The program also kindled an interest in some outstanding students to pursue doctoral education and an academic career in Marketing. Thus some recent graduates have also joined the Ph.D. Program in Marketing at The University of Arizona and at the University of Texas at Dallas.
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Cost and Duration


Program Level
Master's Degree
Average Graduate Diploma
16 Month Master's Degree Including An Optional Internship
Cost of Living
$15,000.00 USD / Year
Gross Tuition
$34,000.00 USD / First Year
Application Fee
$90.00 USD

Program Intakes

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