2-Term International Incorporated Masters (IIM) - Continue to Master of Science - Digital and Strategic Marketing

The Pre-Masters program is offered over one or two terms and is designed for students who do not qualify for direct entry to the masters programs at the university. This may be due to the grades achieved in their bachelor’s degree, their current qualifications not being equivalent to a United Kingdom bachelor degree, or having a different background.

Upon successful completion of the Pre-Masters program, students will continue onto their chosen postgraduate degree course at the University of Bradford.

The MSc in Digital and Strategic Marketing is designed to develop the specialist knowledge and skills needed to pursue a career in the sector.

Students will enhance their working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programs and initiatives. The program places a strong emphasis on practical application, with opportunities to develop analytical and problem-solving abilities through the use of case studies and strategic marketing simulations.