4-Term Pathway - International Year One - Business - Transfer to Bachelor of Science (Honours) - Business Management with Marketing

Students will explore how marketing strategies align with business objectives and how marketing decisions impact other business functions.

Developing a holistic perspective of businesses and organisations teaches students how to make informed business decisions. Marketing topics they can explore include communications, planning and strategy, market research, consumer psychology, plus international and cross-cultural marketing.

The Bachelor of Science (Honours) - Business Management with Marketing course develops students understanding of key business and marketing functions. After their first year they can continue to specialise in marketing, or have the freedom to switch to the general Business Management degree, economics, entrepreneurship, finance, human resource management or law specialisms.