Bachelor of Science (Honours) - Marketing Management (N501)

Marketing professionals play a crucial role in the success and survival of organizations and brands. From the beginning, they put their skills and knowledge into practice by working on client-based projects and developing innovative solutions to marketing challenges. The focus is on building understanding of planning, strategy, consumer psychology, market research, and digital customer experience, all while keeping ethical and environmental best practices in mind. Additionally, professionals have the opportunity to gain valuable industry experience and earn money through an optional placement year.