Graduate Certificate - Digital Marketing and Communications - Accelerated
About Graduate Certificate - Digital Marketing and Communications - Accelerated
Digital Marketing and Communications - Accelerated is designed to provide students with a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals. Learn the latest trends and methodologies for acquiring, converting, and retaining customers in the digital era.
Benefits:
- Build effective online marketing strategies for customer acquisition, conversion and retention
- Integrate key analytics and consumer browsing behavior into students online marketing efforts
- Drive more traffic to students website using search engine marketing (SEM) techniques, including search engine optimization (SEO), to enhance both organic and paid search tactics, and maximize promotional dollars
- Track and measure online marketing campaigns using website analytical services
- Apply social media, mobile and emerging technologies to promotions
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