Certificate - Marketing Management Logo

Certificate - Marketing Management

University of California, Santa Cruz - Silicon Valley Extension

3175 Bowers Avenue, Santa Clara, USA

92952

Last updated: 16/04/2025
Image for University of California, Santa Cruz - Silicon Valley Extension
Image for University of California, Santa Cruz - Silicon Valley Extension
Image for University of California, Santa Cruz - Silicon Valley Extension
Image for University of California, Santa Cruz - Silicon Valley Extension
Image for University of California, Santa Cruz - Silicon Valley Extension
University of California, Santa Cruz - Silicon Valley Extension  Logo

About Certificate - Marketing Management

The days of siloed sales and marketing are over. The buyer is now in control. University's teach students the tools they need to succeed in sales and marketing alignment; the fusion of sales, marketing, and social selling; and programmatic marketing and sales. Learn how artificial intelligence can personalize the customer experience. They offer two tracks and a shorter specialization.
  • Marketing Management
  • Digital Marketing (includes social media courses)
  • Social Media Marketing Professional Specialization 
Marketing Management certificate program objectives:
  • Create integrated, multi-channel marketing campaigns
  • Evaluate the success of marketing campaigns based on data
  • Communicate brand values to diverse audiences
  • Leverage social media as a selling tool
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Cost and Duration


Program Level
1-Year Post-Secondary Certificate
Average Graduate Diploma
9-12 Month Undergraduate Certificate Including An Optional Internship
Cost of Living
$15,000.00 USD / Year
Gross Tuition
$16,100.00 USD / First Year
Application Fee
$150.00 USD

Program Intakes

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