Bachelor of Business Administration - Marketing

Program Description

The Department of Marketing and Management offers major programs of study designed to prepare students for careers in four key areas of business: marketing, management, innovation and entrepreneurship, and logistics and supply chain management. The marketing major provides a background for employment opportunities in promotion, retailing, sales, and marketing management. The management major develops decision-making, organizing, and interaction skills needed at all levels of administration. The innovation and entrepreneurship major provides creative and practical knowledge and experience needed to become a successful business owner or valued asset in corporate, governmental, and non-profit organizations across a variety of fields. The logistics and supply chain management major provides the skills necessary to transport, warehouse, manufacture and procure goods in the global economy.