Bachelor of Business Administration - Marketing Logo

Bachelor of Business Administration - Marketing

University of Central Arkansas

201 Donaghey Avenue, Conway, USA

252843

Last updated: 20/09/2024
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About Bachelor of Business Administration - Marketing

Program Description

The Department of Marketing and Management offers major programs of study designed to prepare students for careers in four key areas of business: marketing, management, innovation and entrepreneurship, and logistics and supply chain management. The marketing major provides a background for employment opportunities in promotion, retailing, sales, and marketing management. The management major develops decision-making, organizing, and interaction skills needed at all levels of administration. The innovation and entrepreneurship major provides creative and practical knowledge and experience needed to become a successful business owner or valued asset in corporate, governmental, and non-profit organizations across a variety of fields. The logistics and supply chain management major provides the skills necessary to transport, warehouse, manufacture and procure goods in the global economy.

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Cost and Duration


Program Level
4-Year Bachelor's Degree
Average Graduate Diploma
4 Year Bachelor's Degree
Cost of Living
$14,689.00 USD / Year
Gross Tuition
$10,040.00 USD / First Year
Application Fee
$50.00 USD

Program Intakes

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