Bachelor of Arts (Honours) - International Business and Communication (Top-up)
Bowerham Road, Lancaster, United Kingdom
104734
Last updated: 17/04/2025
About Bachelor of Arts (Honours) - International Business and Communication (Top-up)
The International Business and Communication program will equip students for a career in diverse international organizations. It provides a holistic view of business needs and solutions encompassing a broad range of functional specialisms. The emphasis is on building on their existing competencies to achieve graduate level skills and attributes.
Over the program, students will develop the knowledge, skills and aptitude to work across local, regional, national and international (especially cross-cultural) boundaries. Consideration is given to the functions of management across international business, human resources and marketing activities.
On this course students will:
- Be encouraged to critically evaluate creative and sustainable solutions to contemporary international business issues.
- Learn strategic analysis.
- Explore international marketing.
- Discover intercultural business communication.
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