Master of Science - International Marketing and Branding

As well as covering the traditional, founding concepts and theories of marketing, students will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. Students will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

Students will take a closer look at an organization’s approach and engagement with its customers and wider stakeholders, through its brand. They will learn what a brand is, its concepts, how to manage it and use tools and frameworks to analyze information. Branding looks at the totality of an organization’s approach, including its visual and written representation, as well as its strategic vision.

Students will also have the opportunity to take part in a global internship or complete a project with an organization.