Master of Science - Management (Marketing)
Wivenhoe Park, Colchester, United Kingdom
99818
Last updated: 17/09/2024
About Master of Science - Management (Marketing)
Marketing management requires professionals who can combine creative thinking with strategic planning to deliver on the wider business objectives of an organisation. Students will need to demonstrate skills in the fields of both management and marketing to succeed as an effective marketing manager.
MSc Management (Marketing) is perfect if students do not have a first degree in business or marketing, or relevant work experience in management.
As one of the Masters of management pathways, students will study a core spine of management and organisational issues in term one. Students will then specialise in marketing and marketing management in the second term where they will explore issues like consumer behaviours, digital marketing, strategic brand communication and marketing innovation. Through this management pathway, students can align the course with their career aspirations so that they graduate with a perfectly tailored Masters degree in marketing and management.
MSc Management (Marketing) covers contemporary marketing and management issues, such as:
- the impact of social media on consumer behaviour
- consumer relationships
- brand communication
- marketing strategy
The University of Essex ensures that students' education in management is both theoretical and practical, allowing students to develop expertise in a chosen area of marketing management.
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