Master of Business Administration (MBA) - Marketing Management (90 ECTS)
Dessauer Str. 3-5, Berlin, Germany
353621
Last updated: 17/04/2025
About Master of Business Administration (MBA) - Marketing Management (90 ECTS)
As part of the MBA with specialised modules in Marketing Management at UE, students will deepen their understanding of the legal and policy frameworks that can have a significant impact on marketing decisions. They will be empowered to develop strategies that ensure not only commercial success but also compliance with relevant regulations.
Today’s business environment also requires a deep understanding of digital marketing. During the MBA in Marketing Management, students will gain an in-depth look at the latest digital marketing tools, methods and strategies. They will be empowered to effectively use the digital space to reach target audiences and maximise the success of marketing campaigns. MBA Marketing Management at UE is designed to prepare students for the challenges and opportunities facing marketers today. UE's practical teaching methods, complemented by case studies and interactive projects, ensure that students gain theoretical knowledge and develop the practical skills that are required in the real business world.
Delivered across three semesters, the MBA Marketing Management curriculum provides students with a broad knowledge of business management through modules such as Innovation Management and Customer Environment before diving into two specialised modules Global Marketing Management as well as Digital Marketing Communications in the second and third semesters.
Those who study MBA Marketing Management at UE will gain in-demand skills in the business administration and marketing fields thanks to a comprehensive curriculum taught by expert faculty.
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