Bachelor of Arts (Honours) - Business and Management (Digital Business) (N107)

The Bachelor of Arts in Business and Management (Digital Business) reflects current developments in global business environments, with a focus upon business technology, cyber security, and the digital marketing environment. It has been designed to enable students to appreciate the multifaceted nature of digital business, apply concepts and frameworks to case studies that relate to current business practice (including infrastructure, context, and strategy).

Students will learn through live guest speaker sessions, industry involvement and professional presentations the Digital Business Stream that will help them understand the key issues that modern day business practitioners need to grapple with. The content of what will be studied has been designed with local, national, and global organization inputs, and will contain the following key operational and conceptual elements.