Bachelor of Arts (Honours) - Marketing

For those who are looking to explore the latest in contemporary marketing strategy and techniques, with a focus on employability and entrepreneurship, BA (Hons) Marketing degree is the one for them. 

The first year focuses on the basics including understanding the principles of marketing, the business environment, an introduction to marketing communications and understanding data. Digital marketing modules include content creation and an overview of the digital Landscape. Study will be underpinned with essential skills in marketing and students will start to plan their career through preparing for professional success.

In the second year, students will deepen their critical and analytical skills through studying marketing, insight, analysis and planning and consumer behavior. They’ll delve deeper into the digital world through digital marketing in practice as well as social media and social influence. They’ll be introduced to entrepreneurship through innovation and business model design. Employability skills will be further enhanced through proactively working in industry and learning about managing marketing professionals. The study of marketing research is especially useful for those who wish to undertake a dissertation in their final year.  

In the final year, learners will personalize their experience by choosing either a dissertation or industry project or studying two single semester modules: digital economy and integrated marketing communications. At this level students will develop their strategic thinking through strategic product management, branding and communications strategy, and global marketing. They’ll continue to explore data through data driven marketing decisions and entrepreneurship through digital venture creation.

Between the second and final year, students will have the option to study abroad or do a work placement for up to a year. Not only will this give them an amazing experience to talk about but will also give their CV a boost. The University actively encourages and supports students through the Careers and Placements Office and the Hertfordshire Business School Employability team.  Students who gain experience through an internship, may also have the opportunity to have this recognised in their degree title. 

BA (Hons) Marketing uses a mix of teaching methods, including software and practical workshops, lectures, tutorials, individual coursework and groupwork. Students will learn through experiential learning and through live business projects and field trips. Study includes blended learning materials, such as online modules and recorded lectures to enable flexibility for students’ learning needs.