Master of Business Administration (MBA) - Digital Marketing

Studying an MBA can transform the way students think and the way they work, change the way others see them and open up new leadership and management opportunities. This full-time MBA enables students to develop the critical and reflective strategic leadership skills they need to succeed in an uncertain world, challenging their assumptions, cultivating flexible thinking, effective decision making and responsible management.

Hertfordshire MBA students will be supported by first-class facilities, including the virtual learning environment, StudyNet, which provides access to other students, lecture notes and over 100,000 e-books and e-journals. Students will also benefit from teaching and supervision by expert research-active staff, several of whom are world leaders in their field and act as consultants with leading organizations such as Roche, Camelot and BDO Hayward.

At every stage, students will have the opportunity to engage with business, learn through practical, work-based assignments and apply their knowledge in real-world settings in their role. Learners also have the opportunity to undertake a six-month applied business/enterprise experience, where they’ll set up and run their own business or social enterprise. While this supports their learning, they’ll be encouraged to develop and explore their business ideas and apply it directly to their career aspirations.

Specialization in Digital Marketing will allow students to focus on strategic analysis and decision making in the context of the industry structures and ecosystems, and the uncertain business environment, in which digital marketing agencies function.

It examines theoretical and management issues underpinning a wide range of strategic debates relevant to digital marketing agencies. An evaluation of differing approaches to strategy-making is explored in order to provide an informed and critical view of creative strategies. Other than this, students will learn tools of analysis to support professional development in the management of digital marketing organizations.