Master of Science - Management with Marketing

Deepen their marketing knowledge and prepare for a successful career in management. A Master’s in Management with Marketing provides an excellent opportunity for those from a variety of backgrounds to develop their knowledge and skills in the practices and principles of management and marketing.

This course aims to prepare the students for a career in a variety of management and marketing roles. Students will have the opportunity to develop knowledge on the role of customer insights and enhanced customer engagement focusing on direct and relationship marketing and their implementation, with emphasis on a market-oriented, customer driven approach to marketing strategies.

The course will equip them with the knowledge of key management areas such as marketing, finance, people management and strategy, applying real world business case studies to develop their professional and leadership skills. The course is designed to enable them to tailor the course to their own personal and career interests, there are a number of option modules available.