3-Term Pathway - Incorporated Bachelor Year Zero in Business - Continue to Bachelor Science (Honours) - Business and Marketing
University of Kent, Canterbury, Kent, Kent, United Kingdom
330267
Last updated: 17/04/2025
About 3-Term Pathway - Incorporated Bachelor Year Zero in Business - Continue to Bachelor Science (Honours) - Business and Marketing
The International Year Zero – Business enables students to understand a range of areas. They will develop their knowledge in business, economics, statistics and data analysis which opens up a variety of career opportunities.
The International Year Zero (IYZ) is the first year of a 4-year International Incorporated Bachelors (IIB). The first year is taught at University of Kent International College (UK IC). Once students successfully complete this year, they will continue studying the remaining stages of their degree at the University.
A Bachelor of Science (Honours) in Business and Marketing will kickstart students' career in marketing whilst keeping their options open to develop expertise in other areas of business too. This course will help them to develop an understanding of cutting edge theory and industry-relevant practical skills in handling social media, web material, advertising, and broader brand development. Alongside marketing topics they will also learn essential areas of general business like Human Resource Management or operations management to putting the role of a marketer in context.
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