Double Degree - Bachelor of Science - Computer Science & Bachelor of Business Administration - Marketing (Optional Co-op)
4401 University Drive, Lethbridge, Canada
369023
Last updated: 24/01/2025
About Double Degree - Bachelor of Science - Computer Science & Bachelor of Business Administration - Marketing (Optional Co-op)
With a combined Bachelor of Science/Bachelor of Management (B.Sc./B.Mgt.) degree, students can explore a multitude of interests and careers. For example, students who are interested in sports marketing they can major in kinesiology and marketing.
The Combined B.Sc./B.Mgt. degree program takes five years (50 courses) to complete and leads to the conferral of two degrees.
Bachelor of Management - Marketing
Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.
Marketers are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.
Students learn to balance project experience with the latest theoretical concepts and study courses like consumer behaviour, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. They will draw from fields such as history, English, political science, economics and sociology.
Bachelor of Science - Computer Science
Computer science is the study of algorithms and data structures and their applications in designing new and efficient solutions to industrial, technological, environmental or social problems.
Students will learn to tackle difficult problems using a variety of high-tech tools and approaches, and effectively communicate their expertise to others by coupling their technical learning with a solid grounding in liberal education.
The program is designed to enable students to gain both theoretical knowledge and practical experience, including access to state-of-the-art hardware and software in the three computer labs whenever they need to use them.
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