Bachelor of Arts - Communication

University of Minnesota Duluth's (UMD) Communication program facilitates learning about human relations, how to achieve cooperation, and manage conflict. The Communication curriculum includes courses which offer instruction in the production and delivery of effective messages, as well as audience analysis and how to reach them. Understanding and practicing effective communication enhances students' self-awareness, improves students' relationships and health, and empowers students to become active citizens of the world.  Students develop conceptual and research competence and applied skills in the areas of interpersonal communication, mass media, and rhetoric and public affairs.

Students who major in communication at UMD graduate with an understanding of human interpersonal communication interactions, the functions of the media in today’s society, the uses of persuasion, and the nature of communication within organizations.

Acquired Skills

Communication majors develop skills and enhance abilities valuable in public and private arenas. Among the skills Communication students develop through coursework are:

• Oral and written communication 
• Listening, clarifying, questioning and responding
• Analysis, creativity and critical thinking

Communication students also enhance their abilities to:

• Influence, persuade and present alternative viewpoints
• Work well in teams
• Conduct audience analyses

Career Possibilities

Communication is both an art and a science leveraged for sharing information, achieving understanding, influencing beliefs and behaviors and creating and sharing culture.  Regardless of one's ultimate career, communicating effectively is the key to a successful career and personal life.

• Corporate & Nonprofit Communications
• Health Communications and Management
• Media Strategist
• Public Relations
• Content Development and Strategy
• Human Resource Specialist
• Instructional Design
• Campaign Management
• Event Planning
• Marketing
• Sales
• Hospitality
• Business Development