Bachelor of Business Administration - Marketing (Optional Co-op)

University of New Brunswick Saint John BBA students who choose a concentration in Marketing acquire the knowledge and skills to obtain entry-level positions in almost any industry in the private and public sectors, as well as in non-profit organizations.

Whether they find careers in marketing departments or specialty marketing agencies, graduates help businesses and organizations better understand their customers through product development, purchasing, sales, marketing strategy, advertising, public relations, media buying and selling, event promotion and coordination, market research, and brand management and development.