Bachelor of Arts - Communication - Public Relations and Digital Media
About Bachelor of Arts - Communication - Public Relations and Digital Media
The Bachelor of Arts - Communication program at the University of New Haven are designed to give students the specialized skills they need to creatively and successfully adapt to the continuing evolution of both interpersonal and mass communication.
Students earning a Bachelor of Arts degree in communication with a concentration in public relations and digital media will build specialized knowledge and skills related to public relations across a variety of platforms and contexts in addition to acquiring a solid grounding in digital media production.
Through coursework emphasizing writing, campaigns, and persuasion, as well as laboratory and field experiences in digital media design and production along with internship opportunities, students will learn to become competent and well-rounded public relations professionals.
Program Outcomes
- Students completing the program will be able to demonstrate specific interpersonal and applied communication skills in human communication theory; convergent media production aesthetics, theory and technical areas; media writing and journalism;
- Students will have the ability to be effective team members in newsroom, news websites and public relations firms and offices;
- Students will be able to complete increasingly complex aesthetic and skill -based projects in print and convergent journalism and strategic communication;
- Students can use industry based software and create real world applied solutions to increasingly complex real and case study problems.
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