Bachelor of Science (Honours) - Business and Management - Data Analytics and Digital Business (NG12)

Gain a thorough understanding of technology and big data in a wider business context, with University of Reading's BSc Business and Management (Data Analytics and Digital Business) degree. This flexible course, taught by academics from Henley Business School, equips students with the expertise to develop and implement technology and data-driven solutions for business. Students will study the underlying theories and concepts of digital business, and learn how to apply them in the real world.

The core modules will cover: business data analytics, information systems, business applications development, technology advisory practices and project management. Students also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as: international strategy, marketing, organizational behaviour, operations, entrepreneurship, human resource management and accounting. 

In the third year, students will have the opportunity to continue their studies at one of Reading's overseas partner universities. Staff will help students decide where to go and for how long, guide them through the application process, and support them when they’re abroad.