Bachelor of Arts (Honours) - Business and Marketing Management (Stage 3) (NNM3)
Edinburgh Building, Chester Road, Sunderland, United Kingdom
316256
Last updated: 17/04/2025
About Bachelor of Arts (Honours) - Business and Marketing Management (Stage 3) (NNM3)
BA (Hons) Business and Marketing Management forms part of the suite of business courses. Compared to the core Business Management course, it has a greater focus on skills and knowledge related to marketing. Modules studied include marketing strategy, strategic integrated marketing communications, consumer psychology, managing projects, strategic management and e-marketing strategy.
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