Master of Science - Strategic Marketing

Creative, client-facing, analytical, practical or more; whatever marketing specialism students aspire to, Surrey's Strategic Marketing MSc aims to equip them with marketing knowledge and skills that can help them get there.

Students will gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give them advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this Master's course will give learners the understanding they need to make informed marketing decisions in today’s dynamic marketing world and be an asset for future employers.

Learners will study a range of core concepts from other management disciplines, including innovation management. They can tailor their course to suit their career aspirations by choosing from distinctive optional modules, covering different topics such as global strategy and marketing analytics. Students will also have the chance to complete a dissertation module as a final project.

The Strategic Marketing MSc course is accredited by the Chartered Institute of Marketing (CIM). For students who want to enroll with CIM as an affiliate can study CIM qualifications without having to complete all the modules. It is also accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Some of the graduates have embarked on careers in roles such as Marketing Manager, Digital Marketing Manager, Marketing and Brand Strategist, Brand and Product Manager, Content Marketing Manager, Account Manager and Management Consultant.