Bachelor of Business Administration - Business Studies: Marketing

The Bachelor of Business Administration in Business Studies: Marketing will teach students to uncover the processes that create successful brands, products and services. They will explore how companies communicate the power of their brands through traditional and digital advertising, as well as via social media in today's multicultural and global world. Since marketing is fundamental in creating value and connecting, satisfying and retaining clients, it’s become essential in nearly every industry.

A degree in marketing will prepare graduates for careers in advertising, promotions, sales, market research, Search Engine Optimization (SEO) outreach and more.