Bachelor of Business Administration - Business Economics

The Bachelor of Business Administration (BBA) in Business Economics at the H-E-B School of Business and Administration readies students for a wide range of non-academic professional careers.

While the word ‘economics’ immediately calls to mind images of bankers, traders and financiers, the field is actually far more comprehensive. Economics is a social science focusing on the way people behave when they are faced with scarcity. And every one of us is faced with scarcity every single day; most immediately, resources and time are both finite.

Economics seeks to understand how reality shapes actions and behaviors. As such, economics is as much an exercise in philosophy, exploring why people behave the way they do, as it is an exercise in statistics or finance. This makes economics unique amongst the business majors, and an interdisciplinary field that is ideally suited for a liberal arts environment. Whether students want to understand the impact of a globalizing world, study how individual biases can be skewed and exploited, or examine potential sources of the next recession, economics is a field of study that can satisfy a wide array of intellectual appetites.

A business economics specialty provides tremendous post-graduation flexibility. Graduates are well placed for work in industry, government, finance, non-profits and graduate studies. Law schools, Master of Business Administration programs and many other graduate degrees routinely recruit and admit economics graduates. This is because business economics coursework emphasizes and develops highly quantitative and analytic skills. Being able to think analytically about complex topics and analyze relevant data makes students more appealing to potential employers and can differentiate them from other college graduates.

Students who choose the Bachelor of Business Administration program’s business economics concentration do so for its emphasis on modern economy.

Professionals with this program have a variety of career paths, and any number of industries or organizational type, from which to choose. Using the strong mathematic, problem-solving, research and reasoning skills learned at the HEBSBA Bachelor of Business Administration program, graduates are prepared to pursue high-achieving professional roles in industry, government, and nonprofit organizations.