Master of Business Administration - Marketing

The Master of Business Administration (MBA) program develops in each student an understanding of how the elements and processes of business organizations relate to one another and to the external environment. Degree requirements are designed to develop a proficiency and confidence in all functional areas of business with an emphasis on ethical considerations, and to provide technical skills required for executive level business positions.

The MBA program offers San Antonio professionals the opportunity to earn a graduate degree with convenient course offerings. Classes meet once a week and are available Monday through Thursday and on Saturdays. Continuous enrollment is possible as courses are offered throughout the year. Students typically complete the program within two to three years.

The MBA in Marketing provides students with an understanding of the roles marketing plays in business and the effects marketing decisions have on business, individuals and society. The concentration’s coursework is designed to encourage students to think conceptually, critically, analytically, creatively, socially and globally. Students can focus their studies in such areas as brand management, digital media, international marketing and services marketing.