2.5-Term Pathway - International Year One in Business - Continue to Bachelor of Arts (Honours) - Business Management and Marketing

Program Description

If students have completed high school with good grades but don’t qualify for entry to an undergraduate degree, they could study an International Year One, which combines university preparation with degree 1st year.

BA(Hons) Business Management and Marketing provides a solid foundation in both business and marketing, allowing students to experience a range of business disciplines and choose their career path as they develop. This is the only degree programme in Bristol that unites business management with marketing. Students could specialize in global marketing, business innovation and growth, brand management, events and festivals management or digital marketing communication.

Analyze real business issues and learn about the market process, consumer behaviour, the lucrative business-to-business environment, traditional and digital marketing methods and global marketing. Apply marketing theory to real businesses and develop crucial skills expected by employers.