Bachelor of Arts (Honours) - Business Management - Digital Business (N295)

Program Description

Digital transformation is one of the most important strategic challenges facing businesses. Creating new ways to connect, collaborate and conduct business, digital technologies have the power to transform the delivery of existing products and services and inspire new. By combining digital business with general management, the degree prepares students to guide businesses through digital evolution.

This course offers an all-round business education, deepening an understanding of business essentials including accounting, business management, data analysis, marketing, HR and supply chain. At the same time, students will explore how to take advantage of technology and effectively manage business functions from both traditional and digital perspectives: the business process; the supply chain; systems integration; and the management of information, quality, demand, capacity and resources.

Students will develop the skills and knowledge to analyse the role of digital business models based on disruptive technologies, digital and social media marketing, digital transformation and project management. Students will look at current digital trends, emerging technologies and their implication for business practice, such as the importance of developing a holistic approach, including big data, blockchain and mobile computing.