Bachelor of Arts (Honours) - Business Management - Marketing (NN25)

As advancements in technology generate new marketing channels and trends, businesses are increasingly turning to marketing experts for answers, which is why students will find marketing and advertising on almost every list of the fastest growing industries worldwide.

Long gone are the days when traditional marketing was dominated by sales and advertising linked to traditional print and broadcast media. Today’s modern marketing relies on market research and consumer insights, databases and information systems, digital communications, advanced geo-demographic segmentation and a deep understanding of buyer psychology and behaviour. That’s why students will find all this and more on this exciting degree, which is continually reviewed to keep up with the fast pace of change in this field.