Bachelor of Arts - Communication and Media - Public Relations

The Communication and Media curriculum helps students develop a deep understanding of historical, legal, cultural, and critical aspects of communication. Graduates will have the ability to write and speak logically, clearly, and precisely on a professional level, as well as to contextualize and criticize aspects of contemporary culture. In keeping with digital media trends, students will learn how to utilize multimedia technology to produce and share compelling information.

The Public Relations concentration prepares students to manage relationships between an organization and its key publics by becoming skilled in communicating across multiple media platforms, research, problem solving, strategic decision making, conflict resolution, speaking and campaign/event planning. Public relations practitioners are highly sought after in a wide range of industries, including business, government, education, sports, health care, and human services.