Bachelor of Arts - Digital Media Studies

The program emphasizes media agency in all aspects of study, requiring students to acquire the knowledge, skills and confidence necessary to engage with contemporary media in a wide range of contexts from advocacy to management to production. The program explores the multi–disciplinary nature of Digital Media Studies as a field of inquiry. Course content integrates the best insights of such diverse areas of study as culture, perception, digital society, political economy, game theory, marketing and public relations, policy and regulation, and digital media creation (Web, video, audio). While this program has a distinctive focus on contemporary Canadian media and culture, we encourage international students to bring their experiences into the classroom and share them through dialogue and assignments based on their knowledge of other cultures. Students will discover how digital media studies knowledge and skills supplement and enhance their courses in other disciplines as well. This creative multi-disciplinary approach to learning contributes to the career flexibility required in the current labour market and sought by graduate schools.