Doctor of Business Administration (DBA) - Business Intelligence & Data Analytics - Professional

The Doctor of Business Administration (DBA) is designed for students who, having already completed a Masters program, are looking to further develop their practical and theoretical knowledge of the principles that govern global business. The DBA program emphasizes advanced decision-making and leadership skills as well as in-depth knowledge of theory and applied research.

Students have the opportunity to explore challenges facing business today, including corporate social responsibility, globalization, and managing change. In keeping with the commitment to working adult professionals, the school has one of the few doctoral programs in Southern California that allows students to complete their doctoral studies in a hybrid or online format.

The performance outcomes which are required for the completion of the program include class participation, response to discussion questions, writing research papers, group assignments, case study analyses, quizzes, Comprehensive Learning Assessments, and a Doctoral Dissertation.

The Doctor of Business Administration with a concentration in Business Intelligence & Data Analytics (BIDA) prepares business executives with the knowledge and acumen to solve complex business problems, enabling organizations to remain competitive in the 21st-century globalized economy. Through the use of data analytics and Business Intelligence (BI) tools, doctoral students gain valuable insights about customers, competitors, internal operations, and external variables that influence organizational strategy, and enhance their ability to make better strategic decisions. Doctoral students in this concentration analyze business data with the specific intent to improve the efficiency and effectiveness of business operations while becoming fastidious about future predictions and strategic implementation. Students develop a strong foundation in executive analytics using critical business intelligence tools such as artificial intelligence (AI), predictive and prescriptive analytics, and decision support systems.

Please note this program is available in professional format at Westcliff University's Miami Campus.