Bachelor of Business Administration - Advertising and Promotion

Program Description

If you’re a creative, strategic thinker with a passion for communicating, Western Michigan University’s advertising and promotion major at the Haworth College of Business is the right choice for you. Focusing on hands-on learning with courses emphasizing experiential learning and portfolio-development opportunities, the advertising program boasts small class sizes and top faculty that bring real-world experience into the school classroom. It is also among only 10 percent of advertising programs housed within a university business college, offering the best mix of marketing, communication and business fundamentals to help land that dream position.

Pre-Professional Pathways

Pre-professional is a category for College of Arts and Sciences students at Western Michigan University who intend to enter a professional school after graduating with their bachelor's degrees. If you plan to enter a health profession or attend law school, WMU's pre-professional pathways offer the guidance, support, academic preparation and field experience you need to be successful. Please let your recruiter know if you are interested in one or multiple pathways. The options are:

• Pre-chiropractic
• Pre-dental
• Pre-forensic science
• Pre-law
• Pre-medicine
• Pre-naturopathic medicine
• Pre-optometry
• Pre-pharmacy
• Pre-physical therapy
• Pre-physician assistant
• Pre-public health
• Pre-veterinary
• Pre-secondary