Bachelor of Science (Honours) - Business Analytics and Information Management

The Business Analytics and Information Management (BAIM) major prepares students for careers in Business Analytics and related fields. Business decisions these days are data driven and this program teaches the tools and techniques used by professionals in the field. All business decision makers are consumers of analytics. Business Analytics skills are applicable to all industries such as finance, retail, healthcare, sports and entertainment, to name a few. All functions in an organization such as accounting, finance, management, marketing, and sales need analytics, hence Business Analytics skills. Business Intelligence (BI), Data Mining (DM), Python, Predictive Analytics (PA), and Data Visualization software are some of the focus areas in the BAIM major.

WNE's BAIM courses include topics in Business Intelligence, Data Management and Analytics as recommended by the SAS Academic Programs. SAS is a provider of industry standard Analytics software. Specifically, courses use SAS Enterprise Miner extensively. Upon successful completion of the BAIM program, students are automatically awarded a SAS certification sanctioned by the SAS Institute academic programs.

In addition, BAIM students can earn SAP certificate by completing three designated courses which provide substantial hands-on instruction using SAP, a widely used ERP software. These designated courses are SAP versions of the required core courses, thus require no additional coursework. The SAP certificate is issued by the WNE University and is sanctioned by the SAP University Alliance, of which we are a member.