Bachelor of Arts - Business Administration - Marketing

Western's Business Administration majors explore leadership roles in business and the community, providing students with the perceptual and analytical skills necessary  to make decisions and evaluate policies in business, and to develop understanding of the social, economic, and regulatory environments in business. All  students earning a degree in Business Administration develop significant understanding of  management information systems and computing.  

While many people think marketing is all about sales and advertising, that perception is far from what marketing encompasses. Marketing means satisfying the wants and needs of customers by building mutually beneficial relationships between organizations and customers. By creating value for customers, marketers help increase the value of organizations. Marketing tools and strategies are used in both for-profit business and non-profit organizations. 

The Marketing Concentration provides students with coursework that is intellectually stimulating and directly useful in today's marketing profession. Students study marketing as it relates to a variety of activities in: new product development, pricing strategies and implementation, various communications including traditional advertising, digital media, personal selling, distribution, management of services, and brand management.