Bachelor of Business Administration - Marketing

Program Description 

All organizations perform two basic functions: they produce goods, services or ideas and they market them. The Marketing Department at Wichita State University provides students with programs and classes designed to help students grasp marketing’s critical role in analyzing consumer needs and the importance of securing information designed to ensure that goods/services and ideas created by the firm match buyer expectations.

Programs include a major in Marketing, Marketing and Real Estate and a minor in Personal Selling. Our award-winning faculty and staff will challenge you academically and help you design a meaningful plan of study.