Master of Arts - Integrated Marketing Communication

Integrated Marketing Communication (IMC) is a strategic approach that aims to deliver a consistent message across various internal and external channels and touchpoints. IMC focuses on integrating different communication channels and tactics to create a unified brand experience for customers and key stakeholders. The goal is to ensure that all marketing and communication efforts work together to reinforce the brand or organization’s positioning, values, and messaging in traditional and digital earned, owned, and paid media channels and outputs.